Ivory bar soap floating was a mistake. They had been mixing the soap formula causing excess air bubbles that made it float. Customers wrote and told how much they loved that it floated, and it has floated ever since.
Coca-cola used to use the slogan "Good to the last drop," in 1908. This slogan was later used by Maxwell House.
Pollsters say that 40 percent of dog and cat owners carry pictures of the pets in their wallets.
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